There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.
- Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
- Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook. Read the rest of this entry »